Fi

Fi

Fi

PUPPY SUPERPOWERS

PUPPY SUPERPOWERS

PUPPY SUPERPOWERS

UI DESIGN

UI DESIGN

2023

2023

DESIGN LEAD

DESIGN LEAD

About

Paired with a Fi collar, the Fi app brings you even closer to your dog. View your dogs location and activity levels on the app, and be alerted if they ever escape. CREDIT: CHAITALI THAKUR

*CASE STUDY AVAILABLE

About

Paired with a Fi collar, the Fi app brings you even closer to your dog. View your dogs location and activity levels on the app, and be alerted if they ever escape. CREDIT: CHAITALI THAKUR

*CASE STUDY AVAILABLE

About

Paired with a Fi collar, the Fi app brings you even closer to your dog. View your dogs location and activity levels on the app, and be alerted if they ever escape. CREDIT: CHAITALI THAKUR

*CASE STUDY AVAILABLE

In 2023, as the Design Lead for Fi, a pioneering pet tech company, I collaborated closely with stakeholders to revamp the Fi app, enhancing its GPS dog tracking features and subscription offerings while introducing new social functionalities. Amidst organizational challenges, I assumed a multifaceted role, spearheading design initiatives across digital touchpoints from the corporate website to the mobile application. Recognizing the need for a refreshed brand identity, I modernized the app's design system to better resonate with a diverse audience of dog owners. Tailoring experiences to specific breeds, I crafted personalized landing pages, and optimized the 'Lost Dog Mode' interface, leveraging real-time GPS advancements for improved usability. Integrating user feedback mechanisms, such as testimonial prompts post-recovery, I refined user journeys to foster engagement and satisfaction. Redesigning subscription processes and implementing referral systems, I streamlined user interactions and incentivized community growth. Through collaborative efforts with the marketing team, we developed cohesive campaigns and assets to drive product adoption and subscription uptake, aligning with Fi's mission to empower dog parents with unparalleled digital capabilities and connectivity.

CREDITS: CHAITALI THAKUR

In 2023, as the Design Lead for Fi, a pioneering pet tech company, I collaborated closely with stakeholders to revamp the Fi app, enhancing its GPS dog tracking features and subscription offerings while introducing new social functionalities. Amidst organizational challenges, I assumed a multifaceted role, spearheading design initiatives across digital touchpoints from the corporate website to the mobile application. Recognizing the need for a refreshed brand identity, I modernized the app's design system to better resonate with a diverse audience of dog owners. Tailoring experiences to specific breeds, I crafted personalized landing pages, and optimized the 'Lost Dog Mode' interface, leveraging real-time GPS advancements for improved usability. Integrating user feedback mechanisms, such as testimonial prompts post-recovery, I refined user journeys to foster engagement and satisfaction. Redesigning subscription processes and implementing referral systems, I streamlined user interactions and incentivized community growth. Through collaborative efforts with the marketing team, we developed cohesive campaigns and assets to drive product adoption and subscription uptake, aligning with Fi's mission to empower dog parents with unparalleled digital capabilities and connectivity.

CREDITS: CHAITALI THAKUR

In 2023, as the Design Lead for Fi, a pioneering pet tech company, I collaborated closely with stakeholders to revamp the Fi app, enhancing its GPS dog tracking features and subscription offerings while introducing new social functionalities. Amidst organizational challenges, I assumed a multifaceted role, spearheading design initiatives across digital touchpoints from the corporate website to the mobile application. Recognizing the need for a refreshed brand identity, I modernized the app's design system to better resonate with a diverse audience of dog owners. Tailoring experiences to specific breeds, I crafted personalized landing pages, and optimized the 'Lost Dog Mode' interface, leveraging real-time GPS advancements for improved usability. Integrating user feedback mechanisms, such as testimonial prompts post-recovery, I refined user journeys to foster engagement and satisfaction. Redesigning subscription processes and implementing referral systems, I streamlined user interactions and incentivized community growth. Through collaborative efforts with the marketing team, we developed cohesive campaigns and assets to drive product adoption and subscription uptake, aligning with Fi's mission to empower dog parents with unparalleled digital capabilities and connectivity.

CREDITS: CHAITALI THAKUR

AZ242K

AZ242K

AZ242K