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Foursquare

Studio  Red Antler

Role  Senior Design Consultant

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Overview

The team at Red Antler hired me to assist them in further developing their Foursquare rebrand design direction. I worked alongside a hugely talented design team led by Simon Endres and Mike McVicar. During this engagement I contributed to the efforts of evolving and finalizing the logo / app icon, and again assisted the team in extending the brand design system to compliment physical and digital branded touch points. I am not solely responsible for the final design direction, this was a team effort as most are. I played an integral role on the design team responsible for this design initiative. This was an excellent experience for me as a non branding focused designer to learn process from some of the best to do it.

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Reuters TV

Studio  Ueno

Role  Senior Design Consultant

Overview

The team at Ueno hired me to assist in finalizing the design of Reuters TV, a streaming news application. I assisted a team led by Mira Sestan (Design Director) and Kwok Yin Mak (Lead Designer) in preparing and finalizing various design components and layouts to be distributed across Reuter TV's Apple TV, web, and mobile applications. I am not solely responsible for the final design direction, this was a team effort as most are. I played a supporting role on the design team responsible for this design initiative.

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McDonald's

Studio  Method

Role  Lead Product Designer

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Overview

I served as Design Lead at Method in New York for 8 months. During which time, I worked along side senior team members to redesign and redefine the McDonald's in-store touchscreen kiosk experience. Our team including David Toro (Lead Product Designer), Misa Rodriguez (Senior Product Designer) and Yuwei Fu (Senior UX Designer) conducted comprehensive product research including a heuristic analysis, usability testing, and rapid prototyping to procure a meaningful recommendation / design direction for our client. Our work together was focused largely on improving the application's core flow(s): search, discovery, meal customization and check out. Unfortunately, the project was ended prematurely due to unravelling client relationships which was in no way a reflection of my team's capabilities. Se la vie.

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© 2019 Andrew Zellinger